About Me

Hi! I'm an integrated marketing leader with 8 years of experience building campaigns that connect brands to culture.

I've led end-to-end strategy and execution for brands like Anthropic, eBay, Reynolds + Hefty, and Hawaiʻi Tourism—spanning social, earned, influencer, paid media, and live events. My work has driven engagement growth, built community infrastructure from the ground up, and turned brand moments into cultural conversation.

One of my proudest projects: producing the first-ever New York Fashion Week show featuring entirely pre-loved clothing, bringing sustainability and inclusivity to one of fashion's biggest stages.

What I do best: translating big-picture brand strategy into cohesive, cross-functional campaigns that actually ship—on time, on budget, and with creative that resonates.

I'm passionate about purpose-driven work, sustainability, and helping people do what they love. When I'm not building campaigns, I usually have a side project in the works—knitting, crochet, embroidery, pottery, or whatever else I can get my hands on.

What I’m…

Reading: To the Lighthouse - Virginia Woolf

Listening to: The Rot - Abby Sage

Thinking about: Cats are evolutionarily perfect, which is why their bodies — from house cats to lions — all look the same.